AI helps makes marketers lives easier by allowing then to automate simple tasks and make predictions. AI is particularly useful in marketing, where organisations are able to automate the processes of learning and decision-making in order to create insight that helps to improve performance.

Bernard Marr notes the Four key areas where AI is shaping the future of marketing:

Targeted Marketing - World wide marketers are leveraging social media and digital platforms that have been augmented with machine learning technology. Traditionally marketers would rely on TV, radio or newspaper advertising, knowing that only a small proportion of the people that saw their ads would become customers. In comparison, now in the online age we’ve developed the ability to strategically target people who ARE interested in our products and services.

AI-driven content marketing - AI helps marketers work out what type of content their customers and potential customers are interested in and the most efficient ways to distribute their content to them. AI is allowing marketers to learn who is or isn’t interested in our products and services to improve their overall return on investment. Taking this a step further, AI is developing the ability to take care of the entire content generation process itself, creating copy and images that it knows will be  well-received by its audience.

Influencers - Inluencers are huge trend in marketing at the moment and AI is making sure those personalities that are most likely to appeal to you are coming up in your social feeds. Increasingly, advertisers will also use AI to identify smaller, lower profile influencers that are most likely to gel with their brands and audiences.

The Future of the Marketer - Moving into the future marketers will spend less time on technical tasks such as forecasting or segmenting customers and more time on creative and strategic tasks. Those who are talented in working with technology, and identifying new technological solutions as they become available, will be a huge asset to their companies.

With accelerated developments in AI machine learning happening every day, the future is bright for organisations who are wanting to capture AI to generate insights for decision making and targeting. Contact us to see how we can help your organisation unlock the power of data, AI and machine learning.

Tag :-  AI, marketing, Machine Learning