AI & MACHINE LEARNING

Now comes the sci-fi stuff we have traditionally reserved for futuristic cinema! Well…the future is here…!

Notwithstanding the UN global discussion around the ethics and control of machine learning & AI, and the future implications for the human race; the industry is indeed pressing forward and the results are mind-blowing!

Over here, we’re less team “Judgement Day” and more team “Jetsons”. We figure, let the policy makers, make the policy and in the meantime let’s play with the technology and fully maximise the power for all it’s capacity!

The crux of the concept is the ability for computers (founded on our programming and groundwork algorithms) to analyse oceans worth of data relating to millions of metrics and start finding patterns to predict future patterns, to engage directly with audiences, and to develop frameworks for ‘computer logic’ or ‘decision making’ with the exception of adding EQ to the equation. When we’re talking about cold hard data and extrapolating fact to produce future prediction (without the need for emotion) we’re very excited for the possibility and potential application here in the data world…!

Some exciting applications we’ve already been successful with are available in our case studies. This is only the tip of the iceberg and our Data Scientists 

and Data Engineers couldn’t be more excited to further crack open this 

space..!