Changing The Game
With Snowflake
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Project:
Integration of third party and historical data into Snowflake to reshape the clubs data landscape for enhanced insights and performance.
Challenges
As the AFL grows in popularity, the challenges facing Essendon's data team also grow due to the increased volume of data, the strain on existing processes and the bottlenecks created to gain timely insights.
Scalability: Reliance on a patchwork of manual processes, R and Python, for data handling led to scalability issues that posed a direct threat to the club’s growth and
competitive advantage.
Data Silos:
With increased volumes of data, data silos emerged segregating vital information into isolated pockets which was hindering collaboration between coaches and analysts. :
Solutions
The club embarked on a transformative journey to reshape its data landscape, incorporating historical data processing and the integration of GPS match data. This enabled the club to deeply engage with their fans and revolutionised the way they use data on the field.
Snowflake Capabilities: Snowflake’s native capabilities for data ingestion and processing became the cornerstone of the solution. It provided the agility and scalability required to tackle vast historical datasets spanning from 2013 to 2022, with an astonishing processing time of just 10 minutes using the smallest available warehouse size. This rapid data crunching allowed us to gain insights in near real-time and revolutionise the decision-making process.
Snowflow:
Snowflow - our metadata-driven framework, simplified data
management and pipeline monitoring to reduce the manual workload, dismantled data silos, and secured collaborative data sharing that mirrored the teamwork on the field.
Streamlit: With Streamlit’s user-friendly interface, Essendon’s coaches, analysts, and players could effortlessly interact with the data, turning raw numbers into actionable insights. This streamlined collaboration and empowered the entire team to make data-driven decisions.
GPS Data: The inclusion of GPS match data was a game-changer, enhancing the club’s understanding of player performance, positioning, and movement through Snowflake’s flexible and scalable architecture.
“Intelligen’s expertise in data management was instrumental in our journey to success. Their innovative solutions,
like ‘Snowflow’ simplified our data processes and broke down silos.”
- Jonathan Walker, GM ‐ Technology, Data and Analytics
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